Growth Marketing Executive and Brand Strategist with a focus on B2B SaaS and high-ticket service industries. With 12 years of experience leading marketing teams, he specializes in data-driven positioning, customer psychology, and retention engineering.
Julian Thorne is a recognized expert in transforming saturated markets into "Blue Ocean" opportunities through precise consumer profiling and psychological segmentation. His approach combines rigorous data analysis with behavioral science to optimize Customer Lifetime Value (LTV) and reduce churn. Julian challenges traditional marketing norms, advocating for narrative-driven brand messaging that resonates with both logic and emotion. He has extensive experience in managing marketing operations, from implementing MarTech stacks to executing aggressive market penetration campaigns without eroding profit margins. His insights help businesses distinguish between vanity metrics and actual profitability in their advertising spend.